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Coventry's championship winning Blaze ice hockey squad are calling time on domestic violence in a poster campaign hitting Coventry.
The treble-winning club is supporting the city's Domestic Violence and Abuse Partnership's drive to encourage victims, their friends and neighbours to report incidents.
As well as featuring in a poster campaign, the club has given regular slots in matchday programme to raise awareness throughout the season. A bus advertising campaign featuring the posters will run over the New Year period.
Two of the highest profile Blaze players - forwards Danny Stewart and Russ Cowley- are fronting the campaign which calls on neighbours and friends to report their suspicions of domestic violence.
Danny said: "Ice hockey is a game with a hard image, but we go into our matches with padding and protection - unlike victims of domestic violence who are subjected to unacceptable abuse.
"Ice hockey is a family game and we have a large and growing following, so we're in a unique position to outline how domestic violence has no place in society."
Russ added: "We all have a responsibility to look after our friends and neighbours – this includes calling the police if we know or suspect abuse is happening.
"A part of the campaign we're finding out more and more about domestic violence and hope to have the chance to personally spread this information to our supporters."
Domestic Violence and Abuse Partnership chair Jan Nichols said: "Domestic abuse is all about control – often by men over women – and often starts with verbal abuse and bullying and spirals into physical violence.
"As well as physical injuries, it is a major cause of depression, suicide and homelessness and also has an enormous impact on any children within the family.
"It's great that the Blaze are helping to raise awareness of our responsibility for us all to help put an end to domestic violence by reporting the perpetrators. We must always remember domestic violence is never acceptable and never deserved."
Domestic violence and abuse includes a variety of behaviour, including:
Police – who can offer victims support as well as investigate what has happened. Contact 0845 113 5000 or call 999 in an emergency
Safe accommodation is available for women who are unable to remain in the family home. There are a number of organisations able to offer safe accommodation and support victims of domestic violence with counselling, advice and information. A list of local services is available at www.coventry.gov.uk/domesticviolence
Women's Aid run the national domestic violence helpline which gives advice and information to callers. Contact 0808 2000 247.
Print out and display the posters and help raise awareness of domestic violence and services available to help challenge perpetrators and support victims.